Sasha is a non-profit marketing organization that brings together artisans and manufacturers from all over India. Sasha was one of the first organizations to invite designers to work with traditional crafts and textile manufacturers to keep them alive by creating a contemporary product range that fits today's lifestyle. Sasha is a full member of the World Fair Trade Organization (WFTO) (formerly the International Federation of Alternative Trades (IFAT)) and a founding member of the Asian Fair Trade Forum.